Respondents’ Reactions to Proposed Text Messaging

Heather Ridolfo

No 327238, NASS Research Reports from United States Department of Agriculture, National Agricultural Statistics Service

Abstract: In 2018, the National Agricultural Statistics Service (NASS) conducted a test to examine the feasibility of sending text messages to respondents with known cell phone numbers, notifying them that the September Agricultural Survey was on its way. As a follow up to this test, personal interviews were conducted to gather respondents’ reactions to these types of text alerts. In general, respondents had a positive reaction to text alerts. Respondents indicated that receiving a pre-notification via text was helpful; however, some respondents indicated that they would rather receive survey reminders via text. Although, the idea of text alerts was well-received, some of the message content was off-putting. In addition, respondents felt an opt-out feature was needed.

Keywords: Research Methods/Statistical Methods; Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 6
Date: 2020-03
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Persistent link: https://EconPapers.repec.org/RePEc:ags:unasrr:327238

DOI: 10.22004/ag.econ.327238

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