Marketing Strategies for Cooperatives Exporting Fruit to Western Europe

Donald E. Hirsch

No 312957, Research Reports from United States Department of Agriculture, Rural Development

Abstract: U.S. fruit-exporting cooperatives are finding it increasingly difficult to maintain substantial sales to Western Europe. Import restrictions, particularly in the European Community, and larger supplies from various parts of the world, have reduced sales of some U.S. fruits. This report identifies alternative marketing strategies and recommends action to enable U.S. cooperatives to compete more effectively in Western European markets. Fruit-exporting cooperatives should initiate a study with either of two goals: (1) at the least, establish a joint transocean freight cooperative, or (2) preferably, create a coordinated worldwide export marketing program to serve not only U.S. fruit-exporting cooperatives but also associations exporting vegetables, tree nuts, and peanuts.

Keywords: Crop Production/Industries; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 34
Date: 1981-05
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Persistent link: https://EconPapers.repec.org/RePEc:ags:urdbrr:312957

DOI: 10.22004/ag.econ.312957

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