Marketing High-Value Food Products in the Asian Pacific

Bruce J. Reynolds, Steven C. Schmidt and Alan J. Malter

No 313012, Research Reports from United States Department of Agriculture, Rural Development

Abstract: This report examines export marketing of branded and nonperishable food products to selected Asian Pacific markets. Economic growth in this region is continuing to increase consumer purchasing power and influencing consumer preference for convenience foods that are widely distributed and promoted. Distribution of imported nonperishable foods in most Asian Pacific countries is handled by agents for exporting firms. Most cooperatives, rely on such agents rather than establishing foreign subsidiaries or overseas sales offices. Marketing performance of agents is influenced by many factors, particularly the nature and conditions of the retail food industry. Performance is also affected by the working relationship that agents establish with the exporters they represent. Strategies to improve these working relationships are examined in this report.

Keywords: Agricultural and Food Policy; Crop Production/Industries; International Relations/Trade; Marketing (search for similar items in EconPapers)
Pages: 42
Date: 1990-01
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Persistent link: https://EconPapers.repec.org/RePEc:ags:urdbrr:313012

DOI: 10.22004/ag.econ.313012

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