TEACHING MARKETING AND MANAGEMENT TO AN EXTENSION AUDIENCE IN AN INTER-DISCIPLINARY SETTING

Richard T. Clark, Dillon M. Feuz, Don C. Adams, Brent Plugge, Patrick Reece, Byron Stolzenburg and Jerry Volesky

No 36670, 2002 Annual Meeting, July 28-31, 2002, Long Beach, California from Western Agricultural Economics Association

Abstract: This paper discusses how economists utilize an inter-disciplinary workshop to teach marketing and management concepts to beef cattle producers and beef industry advisors. Range and animal scientists along with economists teach concepts in the classroom and then demonstrate these concepts with hands-on field activities in an 8-day Ranch Practicum, spread over an 8-month period.

Keywords: Teaching/Communication/Extension/Profession (search for similar items in EconPapers)
Pages: 17
Date: 2002
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Persistent link: https://EconPapers.repec.org/RePEc:ags:waealb:36670

DOI: 10.22004/ag.econ.36670

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