Generic Milk Advertising: Optimal Allocation Among Types of Media

James Pritchett (), Donald Liu and Harry Kaiser

No 35817, 1997 Annual Meeting, July 13-16, 1997, Reno\ Sparks, Nevada from Western Agricultural Economics Association

Keywords: Livestock Production/Industries; Marketing (search for similar items in EconPapers)
Pages: 17
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:ags:waeare:35817

DOI: 10.22004/ag.econ.35817

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