PRODUCT DEVELOPMENT RESEARCH FOR EXPORT MARKETS

Glenn R. Schmidt and Elizabeth A. Ernst

No 279357, Western Region Archives from Western Region - Western Extension Directors Association (WEDA)

Abstract: Companies interested in developing beef products for export to Pacific Rim countries need to become familiar with the targeted area before the product is developed. Current supply and demand, cultural influences and taste differences, and consumer needs must be identified. Additionally, for the product to succeed, it should be marketed as a distinctive consumer product, not as a commodity.

Keywords: International; Relations/Trade (search for similar items in EconPapers)
Pages: 8
Date: 1986-11
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Persistent link: https://EconPapers.repec.org/RePEc:ags:wrarch:279357

DOI: 10.22004/ag.econ.279357

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