Diagnostics of the competitive environment of the enterprise

O. A. Semenova (), T. N. Makarova () and M. V. Evstyukhina ()

Entrepreneur’s Guide, 2020, vol. 13, issue 2

Abstract: The competitive environment is one of the most important factors for effective operation of the company. Diagnostics of the company’s marketing environment will help to identify weaknesses in the work. The author, using the example of LLC «MPK “Atyashevsky†», considers the dynamics of the client flow, financial performance and construction of the BKG matrix.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ahc:journl:y:2020:id:1429

DOI: 10.24182/2073-9885-2020-13-2-135-144

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