Crisis management of goodwill of an organization in a new technological wave

E. V. Kozhatkina ()

Entrepreneur’s Guide, 2020, vol. 13, issue 4

Abstract: The article examines the trends of the new technological revolution and their relationship with intangible assets. Practical examples of anti–crisis communication strategy are considered. Principles for overcoming the reputation crisis are proposed. The methodology for conducting reputation monitoring is disclosed.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:ahc:journl:y:2020:id:1488

DOI: 10.24182/2073-9885-2020-13-4-258-267

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