Analysis of needs and the degree of their satisfaction for target groups as the basis of a strategic plan for the development of the territory

Yu. V. Kuzminykh ()

Entrepreneur’s Guide, 2023, vol. 16, issue 4

Abstract: The work has been evaluated the needs of the target groups of the municipality in order to select promising areas of development to develop the most effective strategy for the development of the territory. The article also presents a mechanism for analyzing the identification of needs and the degree of customer satisfaction by ranking levels by the method of expert assessments. It is determined that the proposed methodology for determining the needs of target groups in the municipality in practical implementation should become the basis for the formation of a strategic plan for the development of the municipality.

Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ahc:journl:y:2023:id:1823

DOI: 10.24182/2073-9885-2023-16-4-99-104

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