Marketing model of a university: assessment of the concept and suggestion for implementation

Zbigniew Malara, Radoslaw Rynca and Yasmin Ziaeian

No WORMS/18/07, WORking papers in Management Science (WORMS) from Department of Operations Research and Business Intelligence, Wroclaw University of Science and Technology

Abstract: This article has a theoretical nature and its aim is to show a framework to design and formulate a universal marketing model in high education sectors. This study focused on marketing mix and their components in the universities based of literature review. It encompasses also conceptual steps for managers to build up a marketing model considering influencing factors.

Keywords: Marketing in High School; College-Management; Marketing-Model (search for similar items in EconPapers)
JEL-codes: I23 M00 M31 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2018-07-05
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Published in Zeszyty Naukowe Wyższej Szkoły Humanitas. Zarządzanie. 2018, T. 19, nr 1, p. 9-22.

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https://worms.pwr.edu.pl/RePEc/ahh/wpaper/WORMS_18_07.pdf Original version, 2020 (application/pdf)

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