The more labelled, the more resilient? The role of place branding intangibles in Italian peripheral areas

Fabiano Compagnucci (), Alessandra Faggian and Giulia Urso ()
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Fabiano Compagnucci: Gran Sasso Science Institute
Giulia Urso: Gran Sasso Science Institute

No 2023-01, Discussion Paper series in Regional Science & Economic Geography from Gran Sasso Science Institute, Social Sciences

Abstract: This paper aims to assess whether the branding of context-specific intangible assets can be associated with resilience to shocks. Linking the literature on place branding with that on local development, we explore whether the presence of brands related to natural, wine and food, and cultural-historical capital in Italian municipalities was able to mitigate the effect of the 2008 crisis. Results underline the counter-cyclical role of the wine and food sector, which, however, seems to characterise more urban areas than inner areas. This aspect should be considered in the recent policy focus on peripheral areas in Italy and the EU.

Keywords: Place branding; Resilience; 2008 crisis; Italian inner areas. (search for similar items in EconPapers)
JEL-codes: O18 Q18 R23 R58 (search for similar items in EconPapers)
Pages: 36 pages
Date: 2023-02, Revised 2024-10
New Economics Papers: this item is included in nep-agr and nep-ure
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Persistent link: https://EconPapers.repec.org/RePEc:ahy:wpaper:wp38

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