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Symbolic value and external embeddedness of an industrial megaproject: Tesla’s Gigafactory Berlin-Brandenburg

Max Roessler (max.roessler@uni-greifswald.de), Paula Prenzel and Daniel Schiller (daniel.schiller@uni-greifswald.de)
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Max Roessler: University of Greifswald
Daniel Schiller: University of Greifswald

No 2024-07, Discussion Paper series in Regional Science & Economic Geography from Gran Sasso Science Institute, Social Sciences

Abstract: Large-scale industrial settlements, such as the establishment of MNE subsidiaries, are megaprojects that face additional challenges when embedding the subsidiary in the region. Part of these challenges may be due to conflicting symbolic value of the industrial project, which can facilitate or hinder embeddedness. This study considers the relevance of symbolic value for the embeddedness of an industrial megaproject through the case of Tesla’s Gigafactory BerlinBrandenburg. Based on 23 interviews, we examine differences in the symbolic representation of the project among stakeholder groups and show that symbolic value can have supportive or divisive effects on the settlement process and embeddedness.

Keywords: symbolic value; embeddedness; megaprojects; foreign direct investment; multinational enterprise (search for similar items in EconPapers)
JEL-codes: F23 O22 R11 R58 (search for similar items in EconPapers)
Pages: 24 pages
Date: 2024-04, Revised 2024-10
New Economics Papers: this item is included in nep-ppm
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