EconPapers    
Economics at your fingertips  
 

Patriotic songs: A strategic tool in hybrid warfare

Dr. Muzammil Saeed (), Syed Muhammad Kaleem Bukhari and Dr. Farasat Rasool
Additional contact information
Dr. Muzammil Saeed: University of Management and Technology, Lahore.
Syed Muhammad Kaleem Bukhari: University of Management and Technology, Lahore
Dr. Farasat Rasool: Beaconhouse National University, Lahore

Journal of Media & Communication (JMC), 2021, vol. 1, issue 2, 204-214

Abstract: This research intends to examine and analyze the significant strategic tool of hybrid warfare, patriotism, in the songs produced by the ISPR. For this purpose, our study applied quantitative measures to analyze the textual and visual elements of patriotism. To provide a comprehensive detail, regarding the elements of patriotism, this study analyzed videos of the songs by creating 7 textual and 8 visual elements with respect to these two categories. Recently, when Pakistan Army is facing multiple complex challenges of internal and external threats and confrontation, the war across every domain has become obvious in this multifaceted battlefield which support military operations and develop favourable emotions and behaviour among the nation, and minimize the negative effects of any loss. Motivation and willingness to sacrifice were found out to be major themes in patriotic songs produced by ISPR along with the focus on sacrifices and efforts of armed forces of Pakistan.

Keywords: Patriotism; Patriotic Songs; Pakistan Army; Hybrid Warfare; Information War (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://jmc.ilmauniversity.edu.pk/arc/Vol1/1.2/9.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:204-214

DOI: 10.46745/ilma.jmc.2020.01.02.01

Access Statistics for this article

More articles in Journal of Media & Communication (JMC) from Ilma University, Faculty of Media & Design Contact information at EDIRC.
Bibliographic data for series maintained by Syed Kashif Rafi ().

 
Page updated 2025-03-19
Handle: RePEc:aib:fmdjmc:v:1:y:2021:i:2:p:204-214