REASONS AS TO WHY CONSUMER PREFERS ONE BRAND OVER ANOTHER: A STUDY OF PACKAGED MILK IN HYDERABAD USING BLIND TESTS

Khizer Hayat Khuhawar (), Muhammad Ali Memon (), Asadullah Shaikh (), Hyder Ali Nizamani () and Majid Hussain Memon ()
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Khizer Hayat Khuhawar: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST)
Muhammad Ali Memon: University of Sind
Asadullah Shaikh: Ilma University
Hyder Ali Nizamani: University of Sindh
Majid Hussain Memon: Quaid-e-Awam university,awabshah

IBT Journal of Business Studies (JBS), 2017, vol. 13, issue 2, 50-59

Abstract: PurposeThis paper highlights the changing trends in the consumption patterns of consumers in Hyderabad with regard to packaged milk MethodologyThe society here is getting educated, which paves way for the packaged milk firms to market the benefits of their product and warn their consumers of the harm of the loose milk.FindingsThe paper concludes with the proportion of factors that influence people in Hyderabad about preferring a brand over another.Practical ImplicationsThis research paper tends to inform the firms in the packaged milk industry about the increasing demand of their product and the ways they can cope up with the upcoming demand.

Keywords: Packaged Milk; Loose milk; Quality; Liquid Dairy Products (LDP) (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:13:y:2017:i:2:p:50-59

DOI: 10.46745/ilma.ibtjbs.2017.132.5

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