THE ROLE OF E- RECRUITMENT IN ATTRACTING POTENTIAL CANDIDATESEVIDENCE FROM FRESH GRADUATE JOB SEEKERS

Muhammad Hafeez (), Umar Farooq (), Muhammad Ziaullah (), Muhammad Arif () and Samra Ashraf ()
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Muhammad Hafeez: Leads Business School & School of Business Administration, Lahore Leads University, Lahore Pakistan & Shaheed Banzir Bhutto University, Shaheed Banzir Abad
Umar Farooq: Leads Business School, Lahore Leads University, Lahore Pakistan,
Muhammad Ziaullah: Department of Business Administration, Ghazi University, D.G.Khan,
Muhammad Arif: School of Business Administration, Shaheed Banzir Bhutto University, Shaheed Banzir Abad,
Samra Ashraf: Faculty of Computer Sciences, Lahore Leads University, Lahore Pakistan,

IBT Journal of Business Studies (JBS), 2018, vol. 14, issue 2, 53-66

Abstract: The study aims to investigate the effectiveness of an online recruitment system and its impact on organizational attraction among fresh graduate job seekers.A sample comprised of 302 fresh graduate job seekers from wellknown HEC recognized business schools in the Lahore region is selected using Stratified Random Sampling.Since the data is not normal, the Kruskill Wall is test of mean differences is applied to compare the effectiveness of erecruitment with traditional methods of recruitment.Furthermore, the Macro process tool of Regression analysis is used to examine the matter of cost effectiveness, easy to use and website quality.Findings of regression results confirm that erecruitment has a positive influence on organizational attractionand cost effectiveness and easy to use mediate the relationship between erecruitment and organizational attraction.However, positive relation between erecruitment and organizational attraction depends on the quality of the recruitment website which depicts that Sitequal Website Quality moderates the relationship between erecruitment and organization attraction.Thus, this study offers valuable findings for managers that aim to adopt Erecruitment systems in their hiring process.

Keywords: Recruitment; E-Recruitment; Cost Effectiveness; Easy to Use; Site quality; Organizational Attraction (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:aib:ibtjbs:v:14:y:2018:i:2:p:53-66

DOI: 10.46745/ilma.ibtjbs.2018.142.5

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