BUSINESS MODEL EVALUATION – A CONCEPTUAL APPROACH

Marius Alexa ()
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Marius Alexa: The Academy of Economic Studies, Bucharest, Romania

Review of Economic and Business Studies, 2014, issue 14, 245-260

Abstract: There has been an increased interest in business models and their use by both start-ups and existing companies in recent years due to changing and emerging business environment. Although there has been an important amount of research on business models, defining the business model concept, taxonomy of business models, decomposing business models and identifying their components, ontology and design tools; the research on business model is still an area that has not been sufficiently investigated. In addition, there is a certain gap between the academic perspective to business models and the entrepreneur’s perspective, there being an ever-growing need for practical and operational instruments. We present in this paper the results of a review analysis on business model evaluation methods and their utility for entrepreneurs in developing and evaluating their business models.

Keywords: Business models; evaluation methods; entrepreneurship (search for similar items in EconPapers)
JEL-codes: L26 O21 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aic:revebs:y:2014:d:14:alexam

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