Evaluating Cognitive Factors of Attitude Formation: The Impact of the Consumer’s Level of Education on the Formation of Attitudes Towards Health Behaviour

Edita Kondrotiene, Arvydas Petras Bakanauskas and Edita Jezukeviciene
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Edita Kondrotiene: Faculty of Economics and Management, Vytautas Magnus University
Arvydas Petras Bakanauskas: Faculty of Economics and Management, Vytautas Magnus University
Edita Jezukeviciene: Faculty of Health Sciences, Klaipeda State University of Applied Sciences

Scientific Annals of Economics and Business (continues Analele Stiintifice), 2024, vol. 71, issue 1, 91 - 106

Abstract: The article reviews the impact of cognitive factors on the formation of consumer attitudes towards health behaviour. Following a short overview of the cognitive component (level) of attitude formation and its factors, as well as a theoretical model of the formation of attitudes towards health behaviour, the results of the empirical study are presented to measure the impact of the consumer’s level of education on the formation of consumer attitudes towards health behaviour. The evaluation of the results provides some insights, conclusions and directions for future research.

Keywords: attitude formation; cognitive attitude formation; consumer attitudes; formation of attitudes towards health behaviour; health behaviour. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:aic:saebjn:v:71:y:2024:i:1:p:91-106:n:1

DOI: 10.47743/saeb-2024-0004

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