Exploring Professional Self Identity, Psychological Capital, and Work Well-Being in China's Pharmaceutical Sales Sector

Chen Chen
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Chen Chen: Centre of Postgraduate Studies, Asia Metropolitan University (AMU), Johor Bahru, Malaysia.

Journal of Scientific Reports, 2025, vol. 8, issue 1, 1-13

Abstract: This study explores the intricate relationships among professional self-identity, psychological capital, and work well-being within the context of Chinese pharmaceutical sales representatives. Drawing on conservation of resources (COR) theory and positive psychology, the research examines how professional self-identity influences work well-being both directly and indirectly through psychological capital. Using a mixed-methods approach, the study integrates quantitative survey data (N = 484) and qualitative interviews to provide a comprehensive analysis. The results demonstrate that a strong professional self-identity positively impacts psychological capital, which in turn enhances work well-being. Psychological capital serves as a critical mediator, translating the benefits of professional identity into measurable improvements in emotional, cognitive, and social well-being. The findings emphasize the need for organizations to foster professional self-identity and psychological resources as strategic priorities, particularly in stigmatized professions like pharmaceutical sales. The study offers valuable insights for organizations seeking to improve employee engagement, resilience, and overall well-being, while also contributing to the broader discourse on employee well-being in challenging work environments. This research underscores the importance of creating supportive and resource-rich workplaces that empower employees to thrive.

Keywords: Professional self-identity; Psychological capital; Work well-being; Pharmaceutical sales; Employee resilience; Positive psychology; Organizational support (search for similar items in EconPapers)
Date: 2025
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