Influence of the Media on Female Menstrual Hygiene Practices: An Exploratory Study on Mirpur

Khadiza Afrin Rimu and Mehedi Hasan Emon
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Khadiza Afrin Rimu: Department of Sociology, Bangladesh University of Professionals, Dhaka, Bangladesh.
Mehedi Hasan Emon: Department of Architecture, Military Institute of Science and Technology, Dhaka, Bangladesh.

Journal of Scientific Reports, 2025, vol. 9, issue 1, 40-50

Abstract: This study aimed to explore how media influences female menstrual hygiene practices in Mirpur Pallabi, Dhaka. To examine the deeper consequences and barriers caused by socio-cultural norms, two focus groups were conducted as well as to the semi-structured questionnaire that was used to gather data from 50 female participants from different households. Findings from thematic coding suggest that media plays a crucial role in building awareness and changing perception about menstruation. However, the word "menstruation" itself is still considered taboo. Content analysis of media advertisements shows menstruation being portrayed as a hygiene crisis, but also as a celebration of womanhood and female identity. Enhancing marketing and distribution channels, lowering the cost of feminine hygiene products, strengthening the brand image of feminine hygiene products, and placing greater emphasis on media platforms to promote female hygiene practices are all recommendations made by the study. Focus group discussions and promotional campaigns are also recommended.

Keywords: Menstruation; Media; Hygiene; Practice; Awareness; Accessibility (search for similar items in EconPapers)
Date: 2025
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