Investment Decisions of Women in Punjab towards Different Investment Avenues – A Factor Analysis Approach

Subina Syal and Nidhi Walia
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Subina Syal: Research ScholarApplied School of Management StudiesPunjabi University, Patiala, India
Nidhi Walia: Assistant ProfessorApplied School of Management StudiesPunjabi University, Patiala, India

Indian Journal of Commerce and Management Studies, 2017, vol. 08, issue 2, 115-120

Abstract: Investment is made with the expectation of some progressive return in the future. An individual has a wide range of prospects for the utilization and investment of their available funds. It becomes crucial to take the correct decisions where to invest the money in order to obtain maximum returns. The present paper aims at studying various factors that influence the women investors of Punjab while taking their investment decisions. For the purpose of the study, primary data was collected through stratified random sampling technique from 500 women investors of Punjab spread over 10 major cities i.e. Amritsar, Jalandhar, Ludhiana, Patiala, Bathinda, Moga, Fazilka, Mohali, Gurdaspur and Hoshiarpur. Personal interview method was used to collect the primary data. Statistical analysis of data was done by applying Descriptive Statistics and Factor Analysis Technique. The study found that four major factors influenced the investment decision making of the women investors of Punjab.

Keywords: Women Investors; Investment Decisions; Factors Influencing (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:aii:ijcmss:v:08:y:2017:i:2:p:115-120

DOI: 10.18843/ijcms/v8i2/16

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