Generation Z preference on reusable food container on subscription basis

Raghav Agarwal, Yamini Gera, Ankit Amar and Mary Rani Thomas
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Raghav Agarwal: Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.
Yamini Gera: Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.
Ankit Amar: Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.
Mary Rani Thomas: Department of Commerce, CHRIST (Deemed to be University), Bengaluru, Karnataka, India.

Indian Journal of Commerce and Management Studies, 2020, vol. 11, issue 2, 53-62

Abstract: Purpose: Environmental degradation is a significant concern. The awareness and understanding of climate change and one’s willingness to change their consumption behavior is a crucial factor that needs to be considered in ensuring a smooth transition to a world which is eco-friendly. With food and beverage industry being most prominent contributors of non-reusable plastic, therefore, this paper aims at understanding the profile of Generation Z preference on the context of using reusable food containers. The paper is based on the acceptance of a self-formulated model of subscription-based service of reusable containers. Methodology: Extensive literature has been reviewed. A sample of 200 respondents belonging to Generation Z has been selected and data have been collected using a 20 questioned questionnaire. The reliability of the data collected was estimated using KMO and Bartlett’s test. The data were analyzed using SPSS version 21 by conducting factor analysis. Findings: The result and findings showed several factors which were identified as six main headings that would encourage Generation Z to be a part of the initiative. Implications: It was concluded that Generation Z is comfortable and adaptable with the changes in lifestyle for environmental conversation. Originality: The research is based on a self-formulated model. All the references are duly cited and all the information is collected by the researchers on their own. JEL Classification: M31, Q20, C38

Keywords: Generation; online food delivery; plastic containers; reusable containers; subscription model; sustainability. (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:aii:ijcmss:v:11:y:2020:i:2:p:53-62

DOI: 10.18843/ijcms/v11i2/05

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