Buying behaviour of Passenger Car Customers towards Auto Finance – An Empirical Study

Ajoy S. Joseph and H. Y. Kamble
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Ajoy S. Joseph: Professor & Head Department of MBA Srinivas Institute of Technology Valachil, Mangalore, India
H. Y. Kamble: Administrator K R C Post Graduate Center (Karnataka University) Belgaum, India

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 1, 66-74

Abstract: One of the most important factors that influences purchase of passenger cars in India is the availability of auto finance or consumer credit. This empirical study analyses the behavioral pattern exhibited by passenger car customers towards auto loan schemes and financiers when they purchase their cars. The study is based on the data collected from 525 passenger car owners consisting of professionals, employees of public and private sector, businessmen and agriculturist in Dakshina Kannada district of Karnataka state. The respondents have been broadly categorized into three groups based on the original price range of their cars viz. cars in the price range of Rs. 2 – 4 lakhs, Rs. 4 – 6 lakhs and Rs. 6 – 9 lakhs. The study finding indicates that overall the most important three factors considered by car purchasers while deciding auto finance company were less processing time, easy documentation and explanation of the financing scheme by the staff.

Keywords: Buying behaviour; passenger cars; auto finance (search for similar items in EconPapers)
Date: 2011
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