Promotion of Ventures by the Entrepreneurs in the Modern Era

Ashish Mathur and Meeta Nihalani
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Ashish Mathur: Associate Professor, Department of Management Studies Lachoo Memorial College of Science & Technology, Jodhpur, Rajasthan, India
Meeta Nihalani: Head, Department of Management Studies J.N.V. University, Jodhpur, Rajasthan, India

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 4, 96-104

Abstract: The concept of entrepreneurship has wide range of meanings. On one extreme end, the entrepreneur is a person with high aptitude to take changes and on the other hand, entrepreneur is a person who takes economic activities for himself. The concept of entrepreneur venture differs from the small scale business in this the amount of wealth created is more and the speed of wealth created is high. The risk associated with the venture is high and is designed by the innovative abilities of the entrepreneurs. The entrepreneur is a person with high aptitude for changes and he works for himself. The venture capital has significant benefits and the venture back companies generally grow at a faster and accelerated pace. With venture capital in place, customer, supplier’s staff and even the banks have higher confidence. The basic aim of the paper is to analyse the potential opportunities to build the ventures by the entrepreneurs so to design the world of creativity by his innovative abilities.

Keywords: Venture; Creativity; Promotion; Opportunity Analysis (search for similar items in EconPapers)
Date: 2011
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