Inside the American Business Mind

Jonathan Poston M.E.
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Jonathan Poston M.E.: Social Media Director & Business Education, Asheville, North Carolina Area, USA

Indian Journal of Commerce and Management Studies, 2011, vol. 2, issue 6, 01-02

Abstract: Successful business isn’t realized through mechanical acts of depositing sterile tokens into some steel-reinforced ROI calculating money machine that randomly applies a range of artificial risk values to keep investors from gaming the system. Even the stock market has more soul than that, with investors speculating about everything from natural disasters to national debt defaults. Real business is up close and personal—and because human decision is often time governed by random emotion, accented by desultory sprinkles of logic, a mild case of halitosis is enough to decimate a deal, especially in the U.S.A

Date: 2011
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