CONSIDERATIONS CONCERNING THE E-TOURISM PERFORMANCE IN CLISURA DUNARII DESTINATION

Adina Dinu and Tudor Nistorescu
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Adina Dinu: University of Craiova Faculty of Economics and Business Administration
Tudor Nistorescu: University of Craiova Faculty of Economics and Business Administration

Annals of University of Craiova - Economic Sciences Series, 2015, vol. 2, issue 43, 189-204

Abstract: Considering the unprecedent development of the Information and Comunication Technology (ICT), we acknowledge dramatic changes for the internal and international tourists which makes it necessary for the tourism organizations to adapt to the emerging tourism environment in order to efficiently use their resources and to increase the added value within their supply chain.The present research paper offers a comprehensive description of the transformation process generated by Internet in the promotional strategy and distribution channels of the Small and Medium Tourism Enterprises (SMTEs) which activate within the tourism destination Clisura Dunarii. The study relies on the semistructured analysis of the SMTEs’ websites in this region. The results of the research show that there is no correlation between the size of the tourism organizations or the price strategy and the integration level of the specific E-tourism instruments in their business strategy. From this point of view, considering the price as the indicator of the confort level offered to customers, we can conclude that the SMTEs in the region do not succeed in offering added value to their customers through their websites, in their customer service strategy the online component being completely neglected. These conclusions of the current research demonstrate the need to improve the digital competitiveness of the tourist destionation by implementing an integrated strategy for E-tourism development in Clisura Dunarii.

Keywords: E-tourism; Digital competitveness; Tourism destination; Tourism websites (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2015:i:43:p:189-204

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