TRADEMARKS AS POWER MEANS IN INTERNATIONAL RELATIONS

Mihaela – Daciana Boloş
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Mihaela – Daciana Boloş: University Petru Maior Faculty Science and Letters Tîrgu-Mureş, Romania

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 457-463

Abstract: The paper studies the role of trademarks in the international system of power. Trademarks are an important asset to a company who struggles to develop and impose it on the market. States are not indifferent to these trends because they have certain benefits after a trademark. The connection is analyzed from the point of view of hard and soft power because a trademark for a state represents soft power or the power of an image and it tries to protect it by the means of hard power, meaning imposing legislation and restrictions to other states.

Keywords: trademarks; states; soft power; hard power; international treaties (search for similar items in EconPapers)
JEL-codes: F59 M38 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2010:6::p:457-463

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