THE STRATEGIC PLANNING WITHIN THE ENTERPRISE PRODUCING ROAD VEHICLES

Nicolae-Daniel Petrescu
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Nicolae-Daniel Petrescu: Bucharest Academy of Economic Studies

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 476-482

Abstract: We can look at the planning as the first function of the management because it will take place before the other functions, the avoidance of errors, the economy of resources and the increase of the company activity performances may be achieved through the planning activity. The policy of the organization producing the road vehicles remains the same as long as the organization will carry out its activity or it may be changed when the managerial team will be also changed. As we said before, throughout the whole period of the application of the policy of the organization producing the road vehicles. The main objective of the strategic planning for the companies producing road vehicles is to establish the main objective of activity of the company and that of the organization of the activities in order to obtain the expected results and the achievement of the objectives. The strategic planning has as distinctive element the approach of the content elements of the management and strategic marketing as a process, made up of successive stages (phases), being in interdependent relations. The action carried out by cascade involves the passage of each phase step by step.

Keywords: marketing; strategic planning; road vehicles; management. (search for similar items in EconPapers)
JEL-codes: M1 M11 (search for similar items in EconPapers)
Date: 2010
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