HOW TO MANAGE A PUBLIC RELATIONS CRISIS

Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D and Silvia-Mihaela Pavel Ph.D Student
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Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D: Faculty Economics and Business Administration Craiova, Romania
Silvia-Mihaela Pavel Ph.D Student: University of Craiova Craiova, Romania

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 12

Abstract: A crisis is any situation that threatens the integrity or reputation of a company. Public relations is the discipline which looks after reputation, with the aim of earning understanding, support and influencing opinion and behaviour. There have been several examples of public relations crises that were handled. At the same time, there are even more instances where companies have failed to properly manage crisis situations. What can, and must be managed is the response. Each crisis situation is unique and, therefore, requires a tailored response.This article presents some examples from each category. As a result, some steps that should be executed in order to properly manage a crisis, including the necessity to create a crisis plan before a crisis actually occurs. Finally will be presented ways to survive a public relations crisis.

Keywords: public relations; reputation; public image; crisis management; prevention; societal expectations (search for similar items in EconPapers)
JEL-codes: M31 M37 M39 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2010:i:12:p:320-331

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