THE ROLE OF CULTURE IN U.S. REGARDING CONSUMER BEHAVIOR

Ph. D Daniela Adriana Bălan and Ph. D Student Lect. Loredana Popescu
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Ph. D Daniela Adriana Bălan: The Faculty of Accountancy and Finance,Rm.Vâlcea
Ph. D Student Lect. Loredana Popescu: The Faculty of Accountancy and Finance,Rm.Vâlcea

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, 12

Abstract: In our research, we are trying to reveal the importance of culture in the United States, regarding consumer behavior, viewed in terms of visible contradictions, as well as its role in spreading ideas and goods coming from another country. We have also completed an analysis on one of the most important key players in the worldwide marketplace of our time: Wal-Mart, America’s largest and most controversial company. This is a study about how culture in the U.S as a conglomerate of different cultures influences the consumer behavior in a society of changes, in a society of economic globalization.

Keywords: consumer; behavior; cultural; diffusion; influences; globalization. (search for similar items in EconPapers)
JEL-codes: M14 M31 M59 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2010:i:12:p:332-342

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