CRM APPLICATIONS - COMPONENTS*

Assoc. Prof. Buşe Florin Răzvan Ph.D
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Assoc. Prof. Buşe Florin Răzvan Ph.D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2010, vol. 1, issue 15, 129-134

Abstract: CRM concerns all forms of managing relationships with customers making use of Information Technology, also integrates internal organization resources and external marketing strategies to understand and fulfill their customers’ needs. Worldwide CRM market increased with 12.5 percent from 2007 to 2008 according to Gartner Inc. analysts and will keep this trend in the near future. The components of the CRM are focused on sales, marketing, advertising and customers behaviors. A solution for SMB’s could be the open source CRM Systems that could represent an opportunity to develop the relation with customers. SaaS and cloud solutions continue to represent key drivers in the CRM market, a real evolution in computing.

Keywords: CRM; software application; analysis; customers; sales; components (search for similar items in EconPapers)
JEL-codes: C88 L86 P51 (search for similar items in EconPapers)
Date: 2010
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