STUDY ON DECISION –MAKING IN THE FAMILY (QUANTITATIVE MARKETING RESEARCH CONDUCTED IN SFANTU GHEORGHE AND SURROUNDING AREAS)

Assist. Erika Kulcsár Ph. D Student and Ec. Zsuzsánna Bokor
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Assist. Erika Kulcsár Ph. D Student: University “Babeş-Bolyai” Faculty of Economics and Business Administration Cluj Napoca, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2010, vol. 1, issue 15, 72-77

Abstract: Consumer’s behavior is the main component of marketing research. Consumer’s behavior is influenced both by cultural factors and social factors and by personal factors. The main purpose of this study is to determine if there are differences between Romanian and Hungarian with respect to the roles the family members assume in the household.

Keywords: consumer’s behavior; family; culture; nationality; nonparametric tests (search for similar items in EconPapers)
JEL-codes: C14 M30 M31 (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2010:i:15:p:72-77

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