CORPORATE SOCIAL RESPONSIBILITY AND MARKETING

Lect. Flaviu Meghişan Ph.D, Assoc. Prof. Liviu Crăciun Ph.D and Lect. Cătălin Mihail Barbu Ph.D
Additional contact information
Lect. Flaviu Meghişan Ph.D: University of Piteşti Faculty of Economics Piteşti, Romania
Assoc. Prof. Liviu Crăciun Ph.D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania
Lect. Cătălin Mihail Barbu Ph.D: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2010, vol. 1, issue 15, 78-84

Abstract: In this paper we showed that marketing is responsible for serving the interests of the society. Initially, marketing was condemned for instigating to socially adverse behaviors. Nowadays, the reputation of marketing is restored, as public decision-makers discovered the importance of marketing in generating desirable public behaviors. Marketing techniques can be used successfully to produce the intended outcomes

Keywords: marketing values; marketing ethics; corporate social responsibility; consumer behavior (search for similar items in EconPapers)
JEL-codes: M14 M30 (search for similar items in EconPapers)
Date: 2010
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://feaa.ucv.ro/RTE/015-10.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2010:i:15:p:78-84

Access Statistics for this article

Revista Tinerilor Economisti (The Young Economists Journal) is currently edited by Ionascu Costel

More articles in Revista Tinerilor Economisti (The Young Economists Journal) from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Ionascu Costel ().