THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES

Mihai Alexandru Constantin Logofatu
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Mihai Alexandru Constantin Logofatu: University of Craiova Faculty of Economics and Business Administration Craiova, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2012, vol. 1, issue 18, 214-219

Abstract: This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, time and money. In a world shaped more and more around social platforms the customer behaviour has completely and forever changed and those leaders and organizations that understand and embrace this new type of communication, collaboration and interaction with customers are going to survive over the next five years.

Keywords: customer interaction; collaboration; sharing; acting social; customer engagement; social media; business opportunities (search for similar items in EconPapers)
JEL-codes: M15 M51 (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2012:i:18:p:215-219

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