OPTIMIZATION OF THE MANAGERIAL DECISIONS WITH THE HELP OF THE BUSINESS INTELLIGENCE APPLICATIONS AND OF THE ECONOMETRIC MODELS

Assoc. Prof. Luminita Serbanescu Ph.D and Lect. Consuela Necsulescu Ph.D.
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Assoc. Prof. Luminita Serbanescu Ph.D: University of Pitesti Faculty of Economic Sciences, Pitesti, Romania
Lect. Consuela Necsulescu Ph.D.: University of Pitesti Faculty of Economic Sciences, Pitesti, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2013, vol. 1, issue 21, 182-189

Abstract: In this article we presented the importance of using a Business Intelligence solution for any company, as well as the implementation of an econometric model in order to obtain a useful correlation for making managerial decisions. The case study was made on a company distributing food products. We developed a number of analysis reports on the sales forecast with the QlikView application, and the analysis of the link between the average price and the quantity of the products sold was made by means of the econometric regression models. The projection of the reports, charts and monitoring tools contributes to the business performance measurement, the analysis of the trends and the measurement of the results.

Keywords: business intelligence; managerial decisions; analysis reports; correlation chart; ordinary least squares method (search for similar items in EconPapers)
JEL-codes: C51 M15 M21 (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2013:i:21:p:182-189

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