STRATEGIC ANALYSIS OF THE COMPETITIVE ENVIRONMENT ON THE ROMANIAN INSURANCE MARKET

Ph. D Assist. Mihaela Maracine and Ph. D Lecturer Andreea Gangone
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Ph. D Assist. Mihaela Maracine: “Constantin Brâncoveanu” University of Pitesti Faculty of Management Marketing in Economic Affairs Pitesti, Romania
Ph. D Lecturer Andreea Gangone: “Constantin Brâncoveanu” University of Pitesti Faculty of Management Marketing in Economic Affairs Pitesti, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2014, vol. 1, issue 22, 154-166

Abstract: This paper aims to conduct a strategic analysis of the competitive environment on the Romanian insurance market by underlying its own assessment methodology, structured in two stages. The first stage aimed at assessing the overall competitiveness of the Romanian insurance market based on the values of the market concentration ratio and of the Herfindahl-Hirschman index, while the second stage focused on conducting the structural analysis of the Romanian insurance market by identifying and analysing the strategic groups on this market. The research results highlighted that the Romanian insurance market was characterised, in the year 2012, by monopolistic competition, with a weak trend towards oligopoly. We can notice a growing trend towards oligopoly supported by the combined action of the three strategic groups identified.

Keywords: competitiveness; competitive advantage; Herfindahl-Hirschman Index; market concentration ratio; strategic groups analysis; Romanian insurance market. (search for similar items in EconPapers)
JEL-codes: G22 L22 L25 M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2014:i:22:p:154-166

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