MARKETING MIX ELEMENTS IN HOTEL INDUSTRY. LOOKING FOR UNIQUE HOTELS

Lect. Erika Kulcsár Ph. D and Assist.Ec. Zsuzsa Majos
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Lect. Erika Kulcsár Ph. D: University of Babes Bolyai Faculty of Economics and Business Administration Cluj Napoca, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2014, vol. 1, issue 23, 79-82

Abstract: Tourism is a specific marketing area. The tourism sector can identify two main categories of the marketing mix. The first category includes classic marketing mix elements and the second category totals the extended marketing mix elements. In this paper those aspects that define the content of the marketing mix components in the hotel industry are presented. The paper also identifies the element of the marketing mix through which hotel services providers can differentiate from the competition.

Keywords: touristic marketing; hotel; classic elements of the marketing mix; extended elements of the marketing mix; consumer behaviour (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2014:i:23:p:79-82

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