“WORD OF MOUTH” AND CLOTHING BRANDS - PROMOTING INSTRUMENTS IN SOCIAL MEDIA

Phd.Lecturer Nicoleta Dospinescu and Assist.Ec. Madalina Livedeanu
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Phd.Lecturer Nicoleta Dospinescu: University„Alexandru Ioan Cuza” Iasi, Faculty of Economics and Business Administration
Assist.Ec. Madalina Livedeanu: University„Alexandru Ioan Cuza” Iasi, Faculty of Economics and Business Administration

Revista Tinerilor Economisti (The Young Economists Journal), 2014, vol. 1, issue 23, 83-94

Abstract: The purpose of this paper is to find out which are the instruments for promoting offered by Facebook to clothing companies which realy helps them to increase awareness, sales, credibility and customer loyalty on the Romanian market.

Keywords: “word-of-mouth”; brands; Social Media; promoting; awarness. (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2014:i:23:p:83-94

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