SEARCH ENGINE ADVERTISING: TO CLICK OR NOT TO CLICK ON SPONSORED ADS

Cuciurhan Mihaela M.D Student and Asist. Prof. Patricia Bertea Ph. D
Additional contact information
Cuciurhan Mihaela M.D Student: Cuza University Iasi, Faculty of Economics and Business Administration, Romania
Asist. Prof. Patricia Bertea Ph. D: Cuza University Iasi, Faculty of Economics and Business Administration, Romania

Revista Tinerilor Economisti (The Young Economists Journal), 2015, vol. 1, issue 24, 85-92

Abstract: The search on the web is an important area of research which, among other aspects, approaches the improvement of pages with results on a search engine (search engine result pages - SERPs), improving both the user's interface and the results' relevance. In order to design the search engine algorithm, it is important to understand how people interact with SERP. To obtain such knowledge, the researchers used techniques such as direct observation, analyses and surveys applied on the users in order to make an analysis of how the user decides to click or not to click on a link.

Keywords: search engine marketing; attitude; scepticism; advertising (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://feaa.ucv.ro/RTE/024-10.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:aio:rteyej:v:1:y:2015:i:24:p:85-92

Access Statistics for this article

Revista Tinerilor Economisti (The Young Economists Journal) is currently edited by Ionascu Costel

More articles in Revista Tinerilor Economisti (The Young Economists Journal) from University of Craiova, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Ionascu Costel ().