The Study of Vehicle Safety Aspects Influencing Malaysian Urban Consumer Car Purchasing Behaviour

Ng Hung and Rashad Yazdanifard

International Journal of Management, Accounting and Economics, 2015, vol. 2, issue 8, 913-924

Abstract: As the amount of accidents on the road increases in tandem with the increase in the amount of cars on the road every year, vehicle safety aspect now plays the primary role which influences consumer choice when making a new vehicle purchase. In one of the research quoted by Koppel et.al, (2008), the most important aspect which influences a consumer's choice of vehicle was safety. The aim of this study is to fine out: 1) describe the thoughts of Malaysian consumers about the safety level of their vehicle, 2) describe the type of vehicle safety system consumers are putting an emphasize on, and 3) describe what are the top three advanced vehicle safety system preferred in their cars.

Keywords: car; Vehicle Safety; Car Purchasing; Purchasing Behaviour (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.ijmae.com/article_117517_b4c91c087acac381b5651561e7c4bce9.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:air:journl:v:2:y:2015:i:8:p:913

DOI: 10.5281/zenodo.17294116

Access Statistics for this article

More articles in International Journal of Management, Accounting and Economics from International Journal of Management, Accounting and Economics
Bibliographic data for series maintained by Dr. Behzad Hassannezhad Kashani ().