Measuring Customers Satisfaction of E-Commerce Sites Using Clustering Techniques: Case Study of Nyazco Website

Ali Rezaeian, Sajjad Shokohyar and Fariba Dehghan

International Journal of Management, Accounting and Economics, 2016, vol. 3, issue 1, 61-74

Abstract: Today the use of modern technologies in the daily life for satisfying the needs is unavoidable. Follow the news and searching through the internet has affected organizations to provide platform on the Internet for availability of information for the customers. With the development of e-commerce, online shopping plays an increasingly important role in people’s life. With the use of data mining technique prospect, managers of this site can analyze preferences and purchasing patterns of online customers in order to custom product recommendations. Data mining helps to provide services in accordance with customers’ requirements. The aim of this research is to identify the customers’ requirements in online shopping and cluster these customers based on independent attributes such as gender, product classification, recency, frequency and monetary. For this purpose, the data related to Nyazco website that is an e-commerce website with a variety of products, were examined as a case study in the period of 7 months. The authors of this paper will define four clusters by using k-means algorithm and RFM model by IBM SPSS Modeler 14.2 software. Customers in the third cluster and fourth cluster will be identified as the most important customers. Therefore, providing the demands of these customers should be prioritized.

Keywords: Clustering; Data mining; e-commerce; k-means; online-shopping (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.ijmae.com/article_115230_0c3a47a281c93d17be29146da83fb7c0.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:air:journl:v:3:y:2016:i:1:p:61

DOI: 10.5281/zenodo.17405469

Access Statistics for this article

More articles in International Journal of Management, Accounting and Economics from International Journal of Management, Accounting and Economics
Bibliographic data for series maintained by Dr. Behzad Hassannezhad Kashani ().