Holistic model for business resource and effective social media contents on MSME’S marketing

Astri Wulandari () and Dandy Marcelino ()

Edelweiss Applied Science and Technology, 2024, vol. 8, issue 6, 5150-5160

Abstract: Business in the 21st century cannot function without social media marketing. The literature n social media marketing, however, is still fragmented and mostly concerned with isolated issues like communication techniques. To describe what constitutes a successful social media marketing strategy, this research uses a qualitative, theory-building technique to develop a conceptual framework. The spectrum of conservatives and progressives, of hierarchies and networks, of total authority and full anarchy may all be found in the realm of social media marketing. This research provides a holistic framework for understanding strategic social media marketing, expanding beyond the confines of conventional marketing theory. The framework also enables business leaders to position their organizations along these four dimensions in a manner that serves their long-term objectives.

Keywords: Global perspective; Online marketing; Promotional strategies for social media; Recent communications; Social media; Their respective strategies. (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:8:y:2024:i:6:p:5150-5160:id:3138

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