The role of principal's manajerial mindset in shaping educational marketing strategies: A case study of a private junior high school in Indonesia

Rezki Nurma Fitria (), Syunu Trihantoyo (), Windasari Windasari (), Aditya Chandra Setiawan (), Febri Wandha Putra () and Achmad Supriyanto ()

Edelweiss Applied Science and Technology, 2024, vol. 8, issue 6, 7578-7590

Abstract: This study examines the principals' managerial mindset and its impact on school marketing decisions. This research aims to describe managerial practices from a mindset perspective in making marketing decisions in private sector schools in Indonesia. This research was included in qualitative research design adopting a case study. Data was collected through interview techniques and observation and then analyzed interactively and descriptively. The research respondents consisted of private junior high school residents in East Java. The research findings highlight the mindset aspects of managerial decisions that determine the major impact of goals and operations on marketing decisions. The results recommend that leadership organizations should be driven by a growth mindset in managerial practices to determine decision strategies particularly in marketing. Future research focuses on managerial mindset by considering external factors such as organizational policies and budgetary resources to provide a comprehensive understanding of the impact on strategic decision making.

Keywords: Managerial; Mindset; Principal; Strategies. (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

Downloads: (external link)
https://learning-gate.com/index.php/2576-8484/article/view/3642/1365 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:8:y:2024:i:6:p:7578-7590:id:3642

Access Statistics for this article

More articles in Edelweiss Applied Science and Technology from Learning Gate
Bibliographic data for series maintained by Melissa Fernandes ().