Public advertising plan study for effective shelter at a crisis moment

Jei-Young Lee () and Jee Hee Kim ()

Edelweiss Applied Science and Technology, 2025, vol. 9, issue 3, 2344-2353

Abstract: This study investigates the subjectivity of emergency rescue students regarding public advertising strategies for effective evacuation during a crisis situation. Design/Methodology/Approach: This study was conducted using an in-depth Q survey, and the data were analyzed. The study identified types through a survey using Q-factor analysis via the PC QUANL program. Findings: The analysis using the QUANL program revealed a total of four types. (1) Type 1 (N=7): Education-training & communication-strategy Type, (2) Type 2 (N=6): Advance preparations Type, (3) Type 3 (N=6): Media information use & active practice Type, (4) Type 4 (N=4): Report & media information use Type. Conclusion: This study will provide specific guidelines for effective evacuation during a crisis. It is essential to establish a standard manual that can respond to urgent disasters. A detailed explanation of various situations in preparation for dangerous times should be included in the basic procedures. Practical implications: Public relations strategies for active improvement concerning 'effective evacuation during a crisis' should be prepared. There should be sufficient promotional strategies and tactics that can be immediately utilized during a disaster.

Keywords: Crisis; Effective shelter; Public advertising; Q methodology; Subjectivity study. (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:ajp:edwast:v:9:y:2025:i:3:p:2344-2353:id:5788

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