Corporate culture as a means of developing the organization’s potential

Anna Vadimovna Badulina and Viktor Petrovich Medvedev
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Anna Vadimovna Badulina: Russian Foreign Trade Academy, Moscow, Russia
Viktor Petrovich Medvedev: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2017, issue 8, 92-106

Abstract: Due to continuous complication of international communications, a growing level of uncertainty in the external and internal environment of most organizations, especially organizations operating in international markets, there is a growing need for effective tools that enable organizations to develop their potential rapidly and purposefully, considering a combination of external environment factors. On the example of leading international companies’ experience the article proves and demonstrates that a corporate culture could become one of such tools, if its implementation will be targeted, consistent and systemic.

Keywords: Corporate culture; organization potential; external and internal environment of the organization; risk management; organizational theory (search for similar items in EconPapers)
Date: 2017
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