Implementation of environmental marketing concept

Marina Vladimirovna Zintsova, Margarita Aleksandrovna Vorontsova and Kirill Sergeevich Zintsov
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Marina Vladimirovna Zintsova: Russian Foreign Trade Academy, Moscow, Russia
Margarita Aleksandrovna Vorontsova: Russian Foreign Trade Academy, Moscow, Russia
Kirill Sergeevich Zintsov: Join-Stock «Prosveshenie», Moscow, Russia

Russian Foreign Economic Journal, 2019, issue 8, 94-104

Abstract: The share of environmentally damaging industries is growing in Russian exports with higher share of goods that are harmful to human health in imports. In the modern globalized world more companies are seeking to enter international markets. However, a prerequisite for market access in many countries, in particular European ones, is to confirm that the provided products or services are environmentally friendly. Therefore, the concept of environmental marketing implementation is gaining relevance. The article considers the model of environmental reforms on the example of Germany.

Keywords: Environmental marketing concept; environmental marketing; green economy; environmental protection (search for similar items in EconPapers)
Date: 2019
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