Franchising and COVID-19: Adaptation, Trends, and Economic Recovery Potential

Anatoly Sergeevich Ishuk
Additional contact information
Anatoly Sergeevich Ishuk: Russian Foreign Trade Academy, Moscow, Russia

Russian Foreign Economic Journal, 2022, issue 4, 119-130

Abstract: The article focuses on the impact of COVID-19 pandemic on the franchising market. As the pandemic hit severely the global economy, it is becoming critically important to scale a business and adapt to changing conditions. Franchising is one of the best methods of such an adaptation. The article assess the impact of pandemic on different advantages of franchising for both counterparties and analyzes the statistics and crucial franchising market trends in the USA and Russia. Besides, the article reveals the potential of franchising in economic recovery, taking a closer look to the creation of new jobs, increase in business activity and contribution to the GDP.

Keywords: Franchising; commercial concession; franchise; franchisee; franchisor; intellectual property; COVID-19; adaptation. (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
http://repec.vavt.ru/RePEc/alq/rufejo/rfej_2022_04_119-130.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2022_04_119-130

DOI: 10.24412/2072-8042-2022-4-119-130

Access Statistics for this article

More articles in Russian Foreign Economic Journal from Russian Foreign Trade Academy Ministry of economic development of the Russian Federation Contact information at EDIRC.
Bibliographic data for series maintained by Irina Katolik ().