MNC Demand Strategies and Sustainable Development

Anton Igorevich Litvinov
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Anton Igorevich Litvinov: Diplomatic Academy of the Ministry of Foreign Aff airs of the Russian Federation, Moscow, Russia

Russian Foreign Economic Journal, 2022, issue 7, 123-130

Abstract: In today’s world, sustainable development issues are no longer limited to the scope of international and non-profit organizations. Business has started to offer new solutions that have a positive effect not only on the environment, but also help generate more profit. Such transformation has become a new sustainable trend in corporate strategies. This is evidenced not only by new supply chain models, but also by the reorientation of MNC investments. Consumers are increasingly giving preference to companies that are ready to offer such innovations. Already in this decade, the common model of consumption may be significantly transformed.

Keywords: corporate strategies; MNCs; demand; sustainable development; sustainable consumption (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:alq:rufejo:rfej_2022_07_123-130

DOI: 10.24412/2072-8042-2022-7-123-130

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