BEHAVIOURAL FINANCE AND THE STUDY OF THE IRRATIONAL FINANCIAL CHOICES OF CREDIT CARD USERS

Murat Kıyılar and Okan Acar

Annales Universitatis Apulensis Series Oeconomica, 2009, vol. 1, issue 11, 46

Abstract: Behavioral Finance researches the influence of psychology on those carrying out financial transactions as well as on the market behavior afterwards. Behavioral Finance is an interesting topic in that it helps explain why financial markets are less effective and how they are less effective. In this study, important issues such as behavior, Behavioral Finance, literature review related to the behavioral patterns of investors, behaviors of those carrying out financial transactions, over-confidence, financial conceptual incompatibility, theory of regret, and theory of expectations have been discussed. This study also aimed to determine the influence of color and shapes on the credit card choice of people. Data were collected via survey documents sent via e- mail to 130 people who are all credit card users.

Keywords: Behavioral Finance; Human Behavior; Psychology; Behavior (search for similar items in EconPapers)
JEL-codes: A12 D01 (search for similar items in EconPapers)
Date: 2009
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://oeconomica.uab.ro/upload/lucrari/1120091/46.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:1:y:2009:i:11:p:46

Access Statistics for this article

More articles in Annales Universitatis Apulensis Series Oeconomica from Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia
Bibliographic data for series maintained by Dan-Constantin Danuletiu ().