USER SATISFACTION OF MEDICAL EDUCATIONAL SERVICES

Ivona Stoica (), Olguţa Anca Orzan, Andra Dobrescu and Daniela Constantin

Annales Universitatis Apulensis Series Oeconomica, 2014, vol. 1, issue 16, 21

Abstract: In a dynamic environment and a strongly focused on the needs and demand's consumer, any successful business is based on a complex analysis achieved by using marketing research. The paper's core represents a marketing research whose aim is to analyze user satisfaction of medical educational service. The quantitative marketing research was based on a statistical survey method, using a questionnaire as a collecting tool posted on a web platform for better access, visibility and transparency in completing the form. After the development of a professional training session on medical education, it has been developed a study regarding the participants' satisfaction in terms of quality, utility, informational content and presentations efficiency. We analyzed variables such as respondents' appreciation regarding the quality of materials received, the value information, the event capitalization by establishing relationships with tutors communication, quality service and appreciations regarding the location of medical training session, default services (accommodation, ambiental atmosphere), event quality the ground objective variables in medical education services satisfaction case study. This paper presents a multivariate analysis, based on correlations between variables measuring user satisfaction of services on medical education services which are the ground's conclusions and strategies to improve medical education services.

Keywords: satisfaction; medical education services; quantitative research; online questionnaire (search for similar items in EconPapers)
JEL-codes: C12 C18 C31 C83 I10 M31 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://oeconomica.uab.ro/upload/lucrari/1620141/21.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:alu:journl:v:1:y:2014:i:16:p:21

Access Statistics for this article

More articles in Annales Universitatis Apulensis Series Oeconomica from Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia
Bibliographic data for series maintained by Dan-Constantin Danuletiu ().