WINE CHAIN IN ROMANIA - A MARKETING APPROACH

Victor Manole, Raluca Andreea Ion and Georgiana Raluca Lădaru

Annales Universitatis Apulensis Series Oeconomica, 2008, vol. 2, issue 10, 52

Abstract: The paper presents an overview of the wine chain in Romania, analysing the areas under vine, in a structural approach, the yields and the production of grapes and the wine industry. The data regarding the lands under vines, yields, productions of grapes and wine industry have been collected from the National Institute of Statistics. The main results show that Romania has high potential for wine production; 1.3% of the agricultural areas are cultivated with vineyards, but it has structural problems. Among the 189,000 ha of vines, 48% are hybrids, which produce wines forbidden to be traded on the market. Those areas belong to small exploitations that produce for self-consumption, while bigger exploitations cultivate grafted vineyards that produce noble assortments of wine.

Keywords: vine; grapes; hybrids; wine industry (search for similar items in EconPapers)
JEL-codes: L1 Q Q11 Q24 (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (1)

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